Master Classes
An Unfiltered Look into Building a Business
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Lauren Hamilton Founder & General Manager, Ride Skipper
Lauren Hamilton
Founder & General Manager, Ride Skipper
About Me
Lauren Hamilton is the Founder & General Manager of Ride Skipper, Dubai’s on-demand chauffeur service that drives customers in their own cars. Inspired by her own experience after a C-section, Lauren set out to build a safer, more reliable alternative to the inconsistent safety-driver segment. Today, Ride Skipper operates 24/7 with a fully employed, rigorously trained driver team, known for its hallmarks of safety, hygiene, and communication. In just 18 months, the business has grown from 6 drivers and a WhatsApp booking system to 30+ drivers and a mobile application, with ambitious growth plans.
Polymer Clay Charms Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Reem Hassan Dentist & Polymer Clay Artist
Reem Hassan
Dentist & Polymer Clay Artist
About Me
Reem Hassan is an emerging artist and creative workshop facilitator based in the United Arab Emirates, specializing in hands-on educational experiences that blend artistic exploration, community engagement, and accessible learning. With experience designing and leading polymer clay workshops for diverse audiences—including children, families, and adults—Reem’s practice focuses on creating welcoming, inclusive spaces where participants can meaningfully engage with contemporary art through tactile processes. Drawing from her background in public programming, and creative operations, Reem has worked closely with cultural organizations, learning teams, and community groups to deliver workshops that emphasize storytelling, material discovery, and conceptual thinking.
Geo Game-Changer: Turning Geolocation Data into Profit
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Isaias Thomas Biju Head of UX/UI Design, Year 2- BSc Computer Science, Heriot Watt, Dubai.
Isaias Thomas Biju
Head of UX/UI Design, Year 2- BSc Computer Science, Heriot Watt, Dubai.
About Me
Isaias is a Year 3 Computer Science student at Heriot-Watt University, Dubai Campus. He also serves as the Head of UI/UX Design for the university’s Google Developer Group On Campus chapter. In June 2025, he delivered a TEDx talk titled “Vital Intelligence” at the University of Birmingham Dubai, where he explored advances in robotics. Originally from Kerala, South India, and educated in Dubai, Isaias is a proud UAE resident whose upbringing has strongly shaped his academic journey and worldview.
Heritage in Pixels: Miniature Charms Creation Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Abeer Dawoud Digital Artist
Abeer Dawoud
Digital Artist
About Me
Abeer Daoud is a digital artist specializing in portraits and 3D miniatures. With extensive experience in creating and selling customized artworks, she brings a unique blend of creativity and precision to each project. Her portfolio features a wide range of detailed, lifelike designs, with particular expertise in crafting miniatures using both clay and wood materials. Abeer is also passionate about teaching through workshops and tutorials, where she shares her knowledge and supports others in developing their own artistic skills.
The Art of Warak: Haya Bishouty's Vine Leaf Rolling Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Haya Bishouty Founder, Haya's Kitchen
Haya Bishouty
Founder, Haya's Kitchen
About Me
Created by Haya Bishouty, Haya’s Kitchen is an experience-based concept that's a tribute to Palestine, Tetas and Traditions. Haya runs sufra dinners to bring people together around a communal table, workshops to preserve the ancestral traditions and skills, and pop ups to spread the love for street food.
Personal Branding for Founders
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Dr. Mohamed Nagia Content Creator & Founder, The Mayor Marketing Agency
Dr. Mohamed Nagia
Content Creator & Founder, The Mayor Marketing Agency
About Me
Mohamed Nagia is a personal branding strategist, motivational speaker, and entrepreneur, best known as the founder of The Mayor Marketing agency. With a strong background in digital media and brand storytelling, Mohamed helps founders, leaders, and professionals build authentic personal brands that drive growth, trust, and influence. Having transitioned from content creator to business leader, Mohamed brings real-world experience to the stage, blending personal branding, digital growth, and leadership in the age of AI. He has spoken at and partnered with leading regional and international platforms, sharing practical insights on visibility, credibility, and impact in today’s digital-first world.
Design Clinic by Tiny Toaster
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Amal Al Beiti Creative Director & Founder, Tiny Toaster Design Studio
Amal Al Beiti
Creative Director & Founder, Tiny Toaster Design Studio
About Me
Amal Al Beiti is an Emirati Design Director and the founder of Tiny Toaster Design Studio, based in Dubai. A graduate of the University of Edinburgh in Scotland, with a Master’s in Design and Digital Media, she has over 12 years of experience in graphic design and branding. Amal leads a creative team whose work blends distinct branding, storytelling, and thoughtful creative services for clients across the GCC. She specializes in crafting unique brand experiences across the hospitality, lifestyle, F&B, and government sectors, always emphasizing the power of storytelling in shaping meaningful and memorable brand identities.
Co Chocolat DIY Botanical Remedies Lab Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Julie Evans Clinical Herbalist & Kundalini Global Yoga Teacher
Julie Evans
Clinical Herbalist & Kundalini Global Yoga Teacher
About Me
Julie Faye is a clinical herbalist and Yoga Alliance certified yoga teacher who weaves together traditional medicine, movement, and mindfulness to support modern nervous systems. Rooted in South Wales, now living in Dubai, she blends yoga, prenatal and postnatal yoga practices with evidence-informed herbal remedies to help people quiet the mind, soften stress, and feel more at home in their bodies. Also known as The Tea Lady, Julie is passionate about developing herbal beverages and natural skincare, having restored her own skin and adrenal fatigue has gone on to host plant-based skincare workshops in Dubai. As a trained and certified herbalist, she specializes in creating teas and botanical blends designed to lower stress, support gut health, nourish women’s health, and promote overall wellbeing, viewing tea drinking as an accessible form of mindfulness that encourages both physiological and mental ease. A self-professed daydreamer who chooses books over Netflix, she creates teas, herbal remedies and yoga experiences that feel both grounded and soulful, inviting deep conversation, simple ritual, and a slower way of being in a fast-paced world.
Design Clinic by Tiny Toaster
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Amal Al Beiti Creative Director & Founder, Tiny Toaster Design Studio
Amal Al Beiti
Creative Director & Founder, Tiny Toaster Design Studio
About Me
Amal Al Beiti is an Emirati Design Director and the founder of Tiny Toaster Design Studio, based in Dubai. A graduate of the University of Edinburgh in Scotland, with a Master’s in Design and Digital Media, she has over 12 years of experience in graphic design and branding. Amal leads a creative team whose work blends distinct branding, storytelling, and thoughtful creative services for clients across the GCC. She specializes in crafting unique brand experiences across the hospitality, lifestyle, F&B, and government sectors, always emphasizing the power of storytelling in shaping meaningful and memorable brand identities.
The Embroidered Canvas: Cross-Stitching Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Melanie Maliwat Workshop Facilitator & Maraya Cafe Coordinator, Maraya Art Centre
Melanie Maliwat
Workshop Facilitator & Maraya Cafe Coordinator, Maraya Art Centre
About Me
Melanie Maliwat is a Workshop Facilitator at Maraya Art Centre with over 10 years of experience working with children and the wider community. She began as a hands-on assistant and grew into a coordinating role, creating fun and engaging workshops especially for young participants. Known for her warm, friendly, and caring approach, Melanie has a natural ability to make children feel comfortable and excited to learn. A creative thinker with a passion for exploring new ideas, she brings energy and imagination into every session. She is also well known for her macramé expertise, a favorite skill among participants in Maraya’s public workshops.
Building a Hardware Product: From Idea to Market
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Abdulilah Saad Founder, Ajada
Abdulilah Saad
Founder, Ajada
About Me
Abdulilah Saad is the founder of Ajada, a design led hardware startup reimagining everyday objects rooted in the region’s culture. Sharjah raised and an architecture graduate of the American University of Sharjah, his perspective is shaped by two parallel tracks. He leads construction technology and design delivery across giga projects while building a physical product from idea to market. Through Ajada, he launched a contemporary incense burner defined by purposeful engineering, restrained aesthetics, and attention to the smallest details. He cares deeply about thoughtful design, real problem solving, and the discipline required to turn ideas into objects that are intuitive, buildable, and meaningful in daily life.
Chocolate Crafting with CoChocolat
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Iman Suguitan CEO & Co-Founder, Co Chocolat; Founder, Ahsant Premium Hotel Supplies
Iman Suguitan
CEO & Co-Founder, Co Chocolat; Founder, Ahsant Premium Hotel Supplies
About Me
Two Dubai-based sisters, Iman and Luchie, spent years traveling the world searching for chocolates that were both delicious and truly healthy — but they never found any. Determined to change that, they flew with their 68‑year‑old diabetic mother to Mindanao, Philippines, to study cacao at its source. There, they learned how to plant, prune, harvest, and ferment cacao, and they saw firsthand the challenges faced by small-holding farmers. In 2016, the sisters became Cacao Doctors, and what began as a learning trip quickly grew into a social mission. They launched OFW para sa Magsasaka (OPM), an agricultural enterprise supporting Filipino cacao farmers, eventually expanding to twenty hectares with the help of early angel investors. Their mother’s long battle with diabetes and heart disease became the emotional catalyst: a reminder that food choices shape health, and that chocolate — the world’s most comforting treat — needed a healthier path. So the family committed to crafting chocolates made with real cacao, natural sweeteners, and superfood ingredients, always with low GI and GL in mind. From this blend of purpose, science, and craft, Co Chocolat was born — a brand rooted in wellness, farmer empowerment, and fine cacao. Today, supported by dozens of impact investors across the globe, the sisters continue to champion healthy chocolate and the farming communities behind it.
Ferment & Flour: Sourdough Starter & Milk Kefir Workshop by Tabchilli
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Maher El Tabchy Founder & CEO, Tabchilli
Maher El Tabchy
Founder & CEO, Tabchilli
About Me
Maher El-Tabchy is the founder of Tabchilli, Dubai’s first artisanal fermentation brand and School of Fermentation. An ultra-endurance swimmer and entrepreneur, Maher is on a mission to lead the gut-health movement in the Middle East — putting probiotic-rich, living foods in every fridge and empowering people to ferment at home through hands-on workshops, DIY kits, and community education. With every purchase, Tabchilli contributes 1% of sales to support children living with Juvenile Arthritis.
AI Prompt Engineering for Creatives
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Sufyan Al Hussein Executive Creative Director, 33 Creatives
Sufyan Al Hussein
Executive Creative Director, 33 Creatives
About Me
A filmmaker & content creator. founder of 33 Creatives, first of its kind Ai and production solutions provider in the UAE, blending the art of cinema with artificial intelligence to produce impactful content and innovative marketing solutions across the Arab world. He has received several international awards, including The International Prompt Engineering championship Award 2025 & Top 20 Best Educational Content Creator Award 2020 by Tiktok.
Coil Method Pottery Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Shahid Altaf Plastic Artist
Shahid Altaf
Plastic Artist
About Me
Shahid Malik is an emerging artist known for his contemporary approach to traditional miniature painting. He holds a Bachelor of Fine Arts from the National College of Arts and a Master’s degree in Fine Arts, awarded with distinction from the Punjab University College of Art and Design. Malik’s intricate and evocative works have gained recognition both regionally and internationally. In 2023, his achievements were acknowledged by the Dubai Cultural Authority, which awarded him a Golden Visa for exceptional talent in the visual arts. That same year, he won third place in the prestigious National Bank of Fujairah Art Award. Malik’s work has been exhibited in esteemed venues, including Firetti Contemporary in Dubai (2023), Empire Gallery in New York (2021), and the Astor Palace Gallery with the NYC Art Movement. His earlier showcases include the Rietberg Museum in Zurich, Switzerland (2019), where his art captivated audiences with its meticulous detail and innovative interpretations. Currently he has conducted several workshop with Ras Al Khaimah Art Frstival and Sharjah Art Foundation in Linocut and tote bag decoration. Shahid Malik’s practice bridges the gap between tradition and innovation, redefining the possibilities of miniature painting in the modern art world
Mastering Calligraphy with Studio N
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Naziya Sawant Founder & Luxury Calligrapher, Studio N Calligraphy Co
Naziya Sawant
Founder & Luxury Calligrapher, Studio N Calligraphy Co
About Me
Nazia Sawant is the Founder and Creative Director of Studio N Calligraphy, a UAE-based 360 degree, multifaceted creative studio built from a passion for lettering into a thriving design-led business offering everything from bespoke calligraphy and live engraving to custom wedding stationery and personalisation experiences. Her journey reflects the power of turning creativity into entrepreneurship, proving that art can be both purposeful and commercially impactful. As a woman entrepreneur, Nazia advocates for building sustainable, creative-driven businesses with intention, resilience, and heart ; using personalisation and thoughtful design to create meaningful brand and human connections
Conscious Cuisine: Whole-Ingredient Cooking Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Judy Karkour Chef & Founder, Ode by Judy
Judy Karkour
Chef & Founder, Ode by Judy
About Me
Founded in 2022 by Judy Karkour, ode came from a need for ingredient fueled meals. Each menu is designed to highlight a single ingredient throughout every dish. Ingredients are selected on a seasonal basis to ensure the utmost flavor and freshness. At each part of the proces ode is committed to sustainability wherever possible. Judy Karkour is a chef and creative whose work explores the intersection of sustainability, culture, flavors, & storytelling. Through her supper clubs and food series, she brings Levantine traditions into dialogue with contemporary culinary innovation, championing thoughtful, full-use cooking. The workshop will present simple methods to reduce food waste and offer inspiration to cook creatively and sustainably.
Cash is King: Taking Control of Cash Flow as You Scale
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Ivan Jesus Founder & CEO, Finalytics
Ivan Jesus
Founder & CEO, Finalytics
About Me
Ivan Jesus is the Founder & CEO of Finalytics, a CFO-led Finance-as-a-Service firm supporting SMEs and scale-ups across the UAE and UK. He works closely with founders to build investor-ready finance functions and implement robust finance architecture that delivers cash flow control, tax-efficient decision-making, and clarity at scale. Ivan regularly advises businesses on moving from reactive bookkeeping to strategic finance, helping SMEs scale with clarity, control, and confidence.
Nafsi Mental Health Clinic
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Talha Cingar Business Development Manager, Nafsi
Talha Cingar
Business Development Manager, Nafsi
About Me
I am Talha Cingar, the Business Development Manager for Nafsi. I am 32 years old, originally from Bosnia and have a Master's degree in Marketing, and am a Pilates instructor in my free time.
Dr. Kais Mahod Consultant Psychiatrist
Dr. Kais Mahod
Consultant Psychiatrist
About Me
Dr. Kais Mahod is a Swedish Board-certified Consultant Psychiatrist with 28+ years of experience, including 12 as a Senior Consultant. He specializes in mood, anxiety, personality, and complex neuropsychiatric disorders. Known for leadership, clinical expertise, and empathy, he mentors teams and provides patient-centered, effective, and compassionate psychiatric care.
Heritage in Pixels: Miniature Charms Creation Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Abeer Dawoud Digital Artist
Abeer Dawoud
Digital Artist
About Me
Abeer Daoud is a digital artist specializing in portraits and 3D miniatures. With extensive experience in creating and selling customized artworks, she brings a unique blend of creativity and precision to each project. Her portfolio features a wide range of detailed, lifelike designs, with particular expertise in crafting miniatures using both clay and wood materials. Abeer is also passionate about teaching through workshops and tutorials, where she shares her knowledge and supports others in developing their own artistic skills.
Artificial Intelligence Automation for Businesses
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Philip Wride Marketing Technologist, Speaker, Author & Founder, Find Your Freedom Club
Philip Wride
Marketing Technologist, Speaker, Author & Founder, Find Your Freedom Club
About Me
Philip has been working in the technology space for over 20 years. In that time he’s worked for EA Sports and Disney in the videogame industry and created marketing automations for flydubai, OSN, Aramex and other leading brands in the region. His technology background has led him to the AI space and now he’s focused on creating AI Agents to help businesses book more appointments, teaching others how to grow their AI Agencies, and Vibe Coding his own SaaS platforms.
Coil Method Pottery Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Shahid Altaf Plastic Artist
Shahid Altaf
Plastic Artist
About Me
Shahid Malik is an emerging artist known for his contemporary approach to traditional miniature painting. He holds a Bachelor of Fine Arts from the National College of Arts and a Master’s degree in Fine Arts, awarded with distinction from the Punjab University College of Art and Design. Malik’s intricate and evocative works have gained recognition both regionally and internationally. In 2023, his achievements were acknowledged by the Dubai Cultural Authority, which awarded him a Golden Visa for exceptional talent in the visual arts. That same year, he won third place in the prestigious National Bank of Fujairah Art Award. Malik’s work has been exhibited in esteemed venues, including Firetti Contemporary in Dubai (2023), Empire Gallery in New York (2021), and the Astor Palace Gallery with the NYC Art Movement. His earlier showcases include the Rietberg Museum in Zurich, Switzerland (2019), where his art captivated audiences with its meticulous detail and innovative interpretations. Currently he has conducted several workshop with Ras Al Khaimah Art Frstival and Sharjah Art Foundation in Linocut and tote bag decoration. Shahid Malik’s practice bridges the gap between tradition and innovation, redefining the possibilities of miniature painting in the modern art world
The Essential Steps to Start Your Entrepreneurial Journey
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Shamma Saeed Binlahij Certified Entrepreneurship Consultant & Co-Founder, Sahab Vacation Homes LLC
Shamma Saeed Binlahij
Certified Entrepreneurship Consultant & Co-Founder, Sahab Vacation Homes LLC
About Me
Shamma Binlahij is a certified Entrepreneurship Consultant , Business Founder, Gold Member at SBWC (Sharjah business women counsel), TOT (Train of the trainer) Certified and Alumni of several Programs in the entrepreneurship field such as AWE (Academic women entrepreneur), (Start AD) & SMSP (Sheikh Mohammed Bin Zayed Scholarship Program). Mentor for two years with Nama x Un women mentoring program x LBS London business school. Serial entrepreneur and Founder of Sahab Vacation Homes, Founder of Unleash brand building platform, investor in few Startups. Running the First Vacation Home Company in the Emirate of Sharjah since 2024, by Managing 20 properties up to date. Shamma has a mission to contribute to the business society in the UAE by sharing her passion in developing her Business and other entrepreneurs by guiding and motivate them to startup their own startups& move forward to follow the right path and succeed in what they are doing & enjoying the most.
How to Make a Full-Time Income with a Part-Time Audience: A Roadmap for Aspiring Creators
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Dr. Amina Yonis Educational Content Creator, AI Consultant, Academic Coach & Founder, The Page Doctor
Dr. Amina Yonis
Educational Content Creator, AI Consultant, Academic Coach & Founder, The Page Doctor
About Me
Dr Amina Yonis is a multifaceted scientist, academic and entrepreneur whose work spans cancer research, education, and artificial intelligence. She holds a PhD in Cancer and Cell Biology and has built a global audience through her YouTube channel, which reaches over 450,000 subscribers and focuses on academia, research careers and personal development. Alongside her academic work, Dr Yonis is the founder of The Page Doctor, a successful academic proofreading and consulting company supporting researchers, PhD students and academics worldwide. She is also deeply involved in the rapidly evolving field of artificial intelligence, with a particular focus on the intersection of AI, academia, and education, consulting with institutions and individuals to understand, adopt, and ethically use emerging technologies. Dr Yonis has collaborated with leading AI organisations, including OpenAI, Google Gemini, and Anthropic, contributing to conversations around the future of learning, research, and knowledge creation. Her work and expertise have been featured by major international media outlets such as Vogue, Entrepreneur Magazine, and Dubai One TV, where she is recognised as a thought leader at the crossroads of science, education, and innovation.
A SEF Photowalk With Your Phone
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Ayah Ballout Filmmaker, Creative Director & Artist
Ayah Ballout
Filmmaker, Creative Director & Artist
About Me
Ayah is a filmmaker with a background in cinematography and screenwriting, with nearly a decade of experience delivering story-driven content across a wide range of projects. She also teaches improvisation, focusing on creative thinking, adaptability, and clear communication. Her work is centered on building distinct creative identities in an increasingly mass-produced landscape.
Mastering the Moment With The Art of Improv
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Ayah Ballout Filmmaker, Creative Director & Artist
Ayah Ballout
Filmmaker, Creative Director & Artist
About Me
Ayah is a filmmaker with a background in cinematography and screenwriting, with nearly a decade of experience delivering story-driven content across a wide range of projects. She also teaches improvisation, focusing on creative thinking, adaptability, and clear communication. Her work is centered on building distinct creative identities in an increasingly mass-produced landscape.
AI-Powered Success: Unlocking Business Success with ChatGPT
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Shiemaa Adlan Data Science Specialist - Technical Lead, Ministry of Health & Prevention UAE
Shiemaa Adlan
Data Science Specialist - Technical Lead, Ministry of Health & Prevention UAE
About Me
Shiemaa Adlan is data science specialist and technical lead at Ministry of health and prevention , Data Science (WiDS) Worldwide team Ambassador , Speaker at the 15th International Conference on Information Technology and Applications (ICITA 2021) conference ,Speaker at International conference AI and Data Science by united research forum – UK ,Speaker and Event Organizer: Data Science Platform ,IEEE Brand Ambassador, AWS Community Builder ,Google’s Women Techmakers, and Technical Mentor at Dubai Chamber. She earned her Master’s of science in data science and Bachelors in computer science. She has co-authored a peer-reviewed publication in the area of data science and network security at Springer. She has also published an e-book titled ChatGPT For Beginners: The Ultimate Guide for Entrepreneurs to Unlocking Business Success. Her interdisciplinary background includes over 15 years of software development experience in possess strong IT skills including data bases, Machine Learning, Deep Learning, Data Visualization, Modelling, Statistics and Business Intelligence and Agentic AI. Shiemaa develops tools and techniques that enable teams to make data-driven decisions, and applying these techniques to drive user growth. Scaling heights of success by leaving marks of excellence; targeting senior level assignments as a Data Scientist with an organization of high repute for mutual growth.
A SEF Photowalk With Your DSLR Camera
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Ayah Ballout Filmmaker, Creative Director & Artist
Ayah Ballout
Filmmaker, Creative Director & Artist
About Me
Ayah is a filmmaker with a background in cinematography and screenwriting, with nearly a decade of experience delivering story-driven content across a wide range of projects. She also teaches improvisation, focusing on creative thinking, adaptability, and clear communication. Her work is centered on building distinct creative identities in an increasingly mass-produced landscape.
From Solo to Squad: Building Your A-Team
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Jessy Abraham Founder & CEO, Thrive People HR Consultancies
Jessy Abraham
Founder & CEO, Thrive People HR Consultancies
About Me
Jessy Abraham is the Founder and CEO of Thrive, bringing over 30 years of leadership experience in the aviation industry. She leads Thrive's mission to empower individuals and organisations through transformative coaching, strategic people initiatives, leadership development, and impactful change management. Jessy is passionate about unlocking potential in people and driving meaningful cultural change within organisations. Throughout her aviation career, she has pioneered numerous transformational projects, leveraging her deep expertise in performance management and team dynamics to create environments where individuals and teams can thrive. A dedicated advocate for advancing industry practices, Jessy served as an advisor during the establishment of the Dubai College of Tourism, representing the aviation sector. She is also a Contributor to the Harvard Business Review, reflecting her commitment to developing future talent and strengthening industry standards. Jessy holds an MBA with a specialization in Human Resources, complemented by leadership certifications from Harvard Business School and Marshall Goldsmith’s Executive Coaching program. She is also a certified Neuro-Linguistic Programming (NLP) Practitioner. Jessy resides in Dubai, United Arab Emirates.
Traditional Eid Eras Baking Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Dalia El Ajra Baker
Dalia El Ajra
Baker
About Me
Specialized in traditional baking and food practices of indigenous farmers in Palestine. Through her craft, she honors ancient pastries, weaving seasonality, community, and the deliberate rhythm of working with her hands into her creations. Baking came natural to Dalia. It is a craft mastered by her mother and grandmother. Both known in their communities for their skill and delicious baking. Growing up, scenes of kneading were regular in her family kitchen. The elegant movement of her mother’s hands with the dough were imprinted in her childhood memory forever. Dalia started baking when she moved to live in the UAE 13 years ago, guided by voice notes, messages and snippets of memory. Embracing her ancestors’ intricate art of baking unveiled a way of life deeply rooted in harmony with nature, a universal wisdom that transcends borders. The journey evolved from a quest for cultural preservation to a path of self exploration and advocacy. An invitation to slow down, reconnect with one another, the earth, and the natural rhythm of life, recognizing interconnectedness as the only way forward.
AI Product Building for Tech Founders
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Shaher Tayfour Founder, Coders Launchpad
Shaher Tayfour
Founder, Coders Launchpad
About Me
Shaher Tayfour is a tech leader and youth empowerment advocate, Founder of Coders Launchpad, and a UAE Coding Ambassador. He is known for driving youth engagement in coding, AI, and emerging technologies
Herbal Blends: Anemoia Tea Party
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Mariam Al Theraawi Herbalist, Anemoia Wellness
Mariam Al Theraawi
Herbalist, Anemoia Wellness
About Me
Mariam is a U.S Board Pharmacotherapy Specialist, Registered Pharmacist, Hijama Therapist, and Herbalist. She has conventional healthcare training, but found healing in old sacred methods. Her mission is to support you in achieving a state of holistic wellbeing. Through the fusion of her teachings, she offers a path to reconnect with your inner self, find balance, and lead a more harmonious life.
Master Manty Making with Chef Azhar Katarbayeva- Dastarkhaan
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Azhar Katarbayeva Brand Manager & Owner, Dastarkhaan Super Club
Azhar Katarbayeva
Brand Manager & Owner, Dastarkhaan Super Club
About Me
Ajar is originally from Kazakhstan and has been living in Dubai for the past five years. Her love for cooking began in childhood while helping her mother in the kitchen, where she built a strong foundation in flavors and ingredients. Later, living in South Korea, France, and the UK broadened her culinary horizons and deepened her passion for food. A year ago, she launched supper clubs and workshops, teaching people how to make Central Asian-style dumplings and noodles. Her mission is to spread love through food, build connections, and create a sense of belonging rooted in family and friendship. After leaving her corporate career, she joined the ICCA Culinary Academy in Dubai to pursue her culinary dream and recently won 3 rd place at World Food Championship 2025 in the noodles category.
Nature Prints: Botanical Hammering Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Christine Wilson Sustainable Design Artist & Founder, PEAHEAD.eco
Christine Wilson
Sustainable Design Artist & Founder, PEAHEAD.eco
About Me
Polymer Clay Charms Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Reem Hassan Dentist & Polymer Clay Artist
Reem Hassan
Dentist & Polymer Clay Artist
About Me
Reem Hassan is an emerging artist and creative workshop facilitator based in the United Arab Emirates, specializing in hands-on educational experiences that blend artistic exploration, community engagement, and accessible learning. With experience designing and leading polymer clay workshops for diverse audiences—including children, families, and adults—Reem’s practice focuses on creating welcoming, inclusive spaces where participants can meaningfully engage with contemporary art through tactile processes. Drawing from her background in public programming, and creative operations, Reem has worked closely with cultural organizations, learning teams, and community groups to deliver workshops that emphasize storytelling, material discovery, and conceptual thinking.
From Fear to Confidence: The 90-Minute Speaking Transformation
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Hicham El Amrani Consultant & VIP Senior Trainer
Hicham El Amrani
Consultant & VIP Senior Trainer
About Me
Amazon Bestselling Author of Speak Like a VIP, Hicham El Amrani is a leadership communication coach and master trainer with over 14 years of experience supporting founders, entrepreneurs, and senior leaders across the MENA region. His work focuses on helping individuals communicate with clarity, confidence, and presence in high-pressure environments such as investor pitches, boardrooms, media interviews, and public forums. Blending neuroscience, psychology, and practical communication frameworks, Hicham has trained and coached executives, government leaders, and founders to overcome speaking anxiety, strengthen executive presence, and communicate authentically without relying on scripts or performance tactics. His approach is known for being deeply practical, human, and immediately applicable. In his masterclass “From Fear to Confidence: The 90-Minute Speaking Transformation”, Hicham guides entrepreneurs through a powerful shift in how they experience speaking under pressure. Participants will learn how to regulate nervous system responses, reframe fear, and access a grounded, confident presence using proven frameworks and hands-on exercises.
From Chaos to Clarity: The Art of Creative Focus
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Kiran Sajwani Design & Innovation Strategist
Kiran Sajwani
Design & Innovation Strategist
About Me
Kiran Sajwani is a design strategist, researcher, and facilitator specializing in design-led innovation across strategy, services, and experiences. With a focus on futures thinking, she helps organizations navigate complexity, build innovation capability, and design more human-centered ways of working. A passionate educator and speaker, Kiran has taught at the American University of Sharjah and the Athath Fellowship, and is an Advisor for TEDxAlBateen. She holds an MBA in Strategy and Innovation from the Rotman School of Management at the University of Toronto.
Introduction to Space & Satellite Development
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Abdullah Al Salmani Co-Founder & CEO, SpacePoint “Space.”
Abdullah Al Salmani
Co-Founder & CEO, SpacePoint “Space.”
About Me
Abdullah AlSalmani is the Co-Founder & CEO of SpacePoint, a UAE-based EdTech startup making satellite development accessible to students from middle school through university. An electrical engineer with an MSc in Space Science and an MIT Bootcamps alumnus, Abdullah is also the system engineer behind AlAinSat-1, the first satellite built in Al Ain, where he also led the development of a Made in the UAE onboard computer that flew onboard it as a payload. Passionate about innovation, youth empowerment, and climate action, he served on the Youth Advisory Council of the Al Ghurair Foundation. His contributions to education and space have earned him recognition as one of the Top 25 STEM & Space Educators for Climate, a Young Arab Pioneer in the Space and Technology Category, and a finalist for the Emerging Founders Award at SEF2024.
Hidden Costs That Kill UAE Startups: How to Budget Right, Control Cash Flow, and Hit Break-Even Faster
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Mohamed Yassin Founder & CEO, DEPIX
Mohamed Yassin
Founder & CEO, DEPIX
About Me
Founder of Depix Agency and Blok Contractingxx
Money Mastery 101: The Do’s & Don'ts Of Saving & Investing
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Shahd Abdelhadi Co-Founder, Women Who Invest & Head of Growth, Takadao
Shahd Abdelhadi
Co-Founder, Women Who Invest & Head of Growth, Takadao
About Me
Shahd Abdelhadi is the Co-founder of Women Who Invest, a grassroots UAE-based community dedicated to creating safe spaces for women to learn about personal finance. She also serves as Head of Growth at Takadao, a Muslim-led Web3 startup building Shariah-compliant mutual protection communities. Shahdhas featured on panels such as the International Women’s Day Forum, hosted by Women Leaders of the World in partnership with the Chinese Women’s Federation. She has also represented Takadao at major industry events, including GITEX’s Fintech Surge and the Islamic Fintech Forum. Additionally, Shahd has been invited to speak at universities including the University of Wollongong and her alma mater, the American University of Sharjah. Prior to joining Takadao, Shahd worked at Mastercard, where she led strategic partnerships and helped establish the EEMEA Fintech Team. Throughout her career, she has championed financial literacy through initiatives such as Mastercard’s Girls4Tech Program and the Injaz Financial Literacy Program, personally coaching more than 1,000 students in STEM and finance.
Building Your AI Workflow for Storytelling and Creativity
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Khaled Iskandar AI Educator & Workflow Strategist, Zkandar AI
Khaled Iskandar
AI Educator & Workflow Strategist, Zkandar AI
About Me
Khaled is an architect and interior designer turned AI Expert and Workflow Strategist, specializing in integrating AI tools into design workflows. WiIth experience in Luxury F&B, and Hospitality, wellness spaces and high profile projects like Formula1 venues, he now leads tailored AI Masterclasses for global firms and award-winning studios, transforming how creative teams work.
Is Your GTM Fundable? A Reality Check for MENA Founders
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Sanjana Raheja Founder, Off The Record & MENA Partner, Strategy Tools
Sanjana Raheja
Founder, Off The Record & MENA Partner, Strategy Tools
About Me
Sanjana works closely with founders, investors, and ecosystem stakeholders across MENA, bringing hands-on experience across startup operations, venture capital, and ecosystem building. Her work focuses on bridging the gap between on-the-ground startup realities and investor readiness, spanning growth strategy, fundraising, cap tables, go-to-market execution, and strategic decision-making through her work with LvlUp Ventures and Strategy Tools. She offers founders a clear, experience-driven lens on building investor-ready businesses without losing operational discipline.
Smart Money Foundations for Everyday Decisions
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Co Chocolat Natural Skincare Ritual Workshop
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Julie Evans Clinical Herbalist & Kundalini Global Yoga Teacher
Julie Evans
Clinical Herbalist & Kundalini Global Yoga Teacher
About Me
Julie Faye is a clinical herbalist and Yoga Alliance certified yoga teacher who weaves together traditional medicine, movement, and mindfulness to support modern nervous systems. Rooted in South Wales, now living in Dubai, she blends yoga, prenatal and postnatal yoga practices with evidence-informed herbal remedies to help people quiet the mind, soften stress, and feel more at home in their bodies. Also known as The Tea Lady, Julie is passionate about developing herbal beverages and natural skincare, having restored her own skin and adrenal fatigue has gone on to host plant-based skincare workshops in Dubai. As a trained and certified herbalist, she specializes in creating teas and botanical blends designed to lower stress, support gut health, nourish women’s health, and promote overall wellbeing, viewing tea drinking as an accessible form of mindfulness that encourages both physiological and mental ease. A self-professed daydreamer who chooses books over Netflix, she creates teas, herbal remedies and yoga experiences that feel both grounded and soulful, inviting deep conversation, simple ritual, and a slower way of being in a fast-paced world.
Pricing with Purpose- Overcoming Guilt and Charging with Confidence
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Scheherazade Hasan Founder, Scheherazade Hasan Wealth Coaching
Scheherazade Hasan
Founder, Scheherazade Hasan Wealth Coaching
About Me
Scheherazade Hasan is a financial coach and former Senior Advisor at Wealthsimple. She helps people build confidence and clarity around money through a values-based, psychology-driven approach that connects finances to purpose, wellbeing, and freedom.
Beat The Burn: Burnout & Stress Prevention Strategies
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Kareem Esmail Founder & CEO, Mental Health Hub
Kareem Esmail
Founder & CEO, Mental Health Hub
About Me
Kareem Esmail is one of the Arab world’s most influential public speaking coaches and trainers, with over a decade of experience in inspiring and educating audiences. As the Founder and CEO of the Mental Health Hub, Kareem has trained and spoken to more than 100,000 individuals across conferences, universities, and major events. Certified by: Certified Strengths Coach (Gallup) Associated Certified Coach (ACC / ICF) Certified Parenting Coach (ICF) Certified Business & Career Coach (ICF) Certified Life Coach (ICF) Certified Relationship Coach (ICF) Certified Positive Discipline Educator (PDA)
Demystifying the Mechanics of Equity Fundraising
From Fear to Confidence: The 90-Minute Speaking Transformation.
Boost your communication confidence in just one session - happening at SEF 26.
Price: AED 75
Speakers
Rawan Alsamawi Sales & Partnerships- Startups, Carta
Rawan Alsamawi
Sales & Partnerships- Startups, Carta
About Me
Rawan Alsamawi supports Carta’s Middle East & Africa go-to-market strategy, with a focus on enabling growth as the platform scales across the region. Her work centers on partnering with funds, law firms, founders, and operators to simplify equity, deepen cap-table literacy, and help lay the infrastructure for long-term value creation in emerging private markets.
